Artisan Oral Care

Selahatin is a Stockholm-based brand, introducing the future of oral luxury. With a series of whitening toothpastes, mouthwashes, and oral sprays, the brand has the ambition to elevate the emotional experiences of everyday ceremonies. They take the principle of fragrances and create aromas and families for their toothpastes, achieving the ultimate sensory experience.

Selahatin represents the epitome of luxury and self-care. Born from a crisis, the brand’s founder, Kristoffer Vural, was inspired by the transformative power of everyday rituals after a stroke left him paralyzed and hospitalized for a year. Through this experience, he realized that even the small things in life, like brushing your teeth, can have a profound effect on our well-being.

“Selahatin is more than just a brand, it’s a gentle reminder to slow down and enhance your everyday rituals.     ”

Their commitment to sustainability and artisanal approach also sets them apart. Selahatin’s eco-friendly packaging and responsibly sourced ingredients make sure that their products not only enhance oral health but also aims to minimize the environmental footprint.

Selahatin represents a way of life that encourages mindfulness, self-care, and environmental consciousness. It serves as a gentle reminder to slow down, appreciate the present moment and elevate the everyday rituals.    

Next journal:

Spaces Within
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